Twitter’s CEO, Elon Musk, is furious that Microsoft used the company’s information without asking. Twitter is his company, and he accused Microsoft of doing something illegal by using Twitter data to train their platform. As a result of Twitter’s new fee for access to its programming interface, Microsoft has decided to drop support for Twitter on its social media planning and scheduling tools for advertisers, sparking the current controversy. Microsoft’s Smart Campaigns tool facilitates the administration of social media advertising campaigns across several channels. Ad purchasers will no longer be able to connect to Twitter using Microsoft’s social management platform. Last year, Musk purchased Twitter, and now the company is beginning to charge corporations for access to its data streams. According to Musk, Microsoft’s usage of this data, which allows users to monitor and track every part of their social media presence, was improper.
