Alix Earle, a popular TikToker, has signed with United Talent Agency (UTA) to represent her across all areas of the entertainment industry, according to a statement released on March 15. UTA is known for representing celebrities like Gisele Bündchen, the Jonas Brothers, Bad Bunny, and Emily Ratajkowski.
The agency plans to help the beauty, fashion, and lifestyle influencer expand her business across ventures, television, audio, and more. With 4.8 million followers on TikTok, Earle has gained popularity by sharing makeup routines, “day in my life” videos, and documenting her trips around the world.
The 22-year-old has also become a rising star on the party scene and has appeared at several high-profile events. Earle’s influence has led to the “Alix Earle effect,” where her product recommendations influence her viewers to make purchases. She has also starred in a fashion campaign for Forever 21 x Juicy Couture.