YouTube revealed at its Brandcast event that it would begin showing 30-second adverts that cannot be skipped on linked TVs. Signing up for YouTube Select, which targets viewers of the platform’s most popular shows, is a must for advertisers who want to access this captive audience. These pre-roll ads were removed from YouTube in 2018, but CEO Neal Mohan has decided to put them back. This change is an attempt to smooth the way for marketers used to airing commercials on conventional television to begin using YouTube. Advertisers will be able to provide more engaging and comprehensive narrative experiences, according to the business. YouTube is rolling out a new ad style that plays automatically whenever users pause videos, in addition to the return of unskippable commercials. These changes reflect YouTube’s efforts to provide brands new ways to interact with their target demographic. With a possible economic slump on the horizon, YouTube’s plan to improve its advertising services might be considered as a calculated attempt to entice sponsors. Companies may cut their advertising spending during a recession, which might have an effect on ad income. The digital video advertising market is expected to expand despite the presence of several obstacles. The Interactive Advertising Bureau projects that by 2023, the cost of digital video ads would have increased by 17% annually, reaching $55.2 billion. This shows that digital video advertising is still valuable and important, despite a slower pace of growth compared to the previous year’s 21% gain. The latest attempts from YouTube’s advertising team are made with the goal of pleasing both sponsors and viewers. To avoid alienating its audience and preserve the quality of its service, the platform will have to introduce these new ad types with great caution.
